Built by a dealer. For dealers.
A clean, professional platform built specifically for luxury watch dealers — that grows with your business. Start free, upgrade when you're ready.
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The Gap
You're handling Panerais, Omegas, Hublots — pieces that belong in boutiques. But the tools available to dealers were built for inventory management, not for how a luxury dealer actually needs to present themselves.
Generic. Inflexible. They lock you into their ecosystem and make every dealer look the same. That's not luxury. That's a spreadsheet with a logo.
“I wanted the flexibility to have it work for my business. Every other option wanted me to work around theirs.”
Sean May, Founder of WristlyChoose your plan
Free
$0
forever
Pro
$50
/mo · $500/yr
The Foundation
Your profile, your listings, your presence — all clean and professional from day one.
Connects to virtually any website you already have. Works around your business — not the other way around.
Built by a dealer who's still dealing. The platform expands with features no other dealer tool has.
The Founder
Founder of Wristly.
Active dealer.
I was looking at every dealer management tool available and kept hitting the same wall — they were built for inventory, not for how a luxury dealer actually needs to run and present a real business.
“I wanted the flexibility to have it work for my business. Every other option wanted me to work around theirs.”
They were inflexible. They locked you into their ecosystem. And they made every dealer look identical — generic profile, generic listing, no way to stand out or connect to what you'd already built.
So I built Wristly. Not as a tech startup. As a dealer who needed the tool to exist. Clean inventory management. A professional profile that actually reflects the caliber of the watches I handle. Flexible integration that works with my existing site. And a foundation that can grow into something bigger as more dealers come on board.
I built a free tier so every dealer can get started — clean inventory, professional profile, shareable links — from day one. And a Pro plan for dealers who want the full picture: accounting, analytics, network groups, CRM, and everything else a growing watch business actually needs.
Pricing
Free
$0
forever
Everything you need to get started and look professional from day one.
Pro
$50
/mo
or $500/yr — 2 months free
The full platform. Everything in Free, plus every tool a serious dealer needs.
Cancel anytime. No setup fees.
Why Wristly
| Feature | Other Dealer Tools | Wristly |
|---|---|---|
| Inventory management | ✓ | ✓ |
| Professional dealer profile | — | ✓ |
| Shareable listing links | — | ✓ |
| Website integration (any site) | Limited | ✓ Embed + API |
| Built-in accounting | ✓ | ✓ |
| Dealer network groups | — | ✓ |
| Document vault per watch | — | ✓ |
| Monthly cost | $100 / month | Free · $50/mo Pro |
Ready?
Set up your dealer profile in 10 minutes. Start on the free plan and upgrade to Pro when you're ready — $50/mo or $500/yr. A cleaner, more professional foundation for your watch business, from day one.
Free plan available · Pro from $50/mo · Setup in 10 minutes